pop-up store!

In case you haven't heard, we are opening a Holiday Pop-Up Store! I had been holding off officially announcing this news on the blog since we had encountered more than a few delays in the opening of the store. We've been working very hard to get the pop-up store all set and I am anticipating it to open later this week!

Broadway Paper was first contacted in August about this idea. Downtown Milwaukee was looking to revitalize downtown street front retail, so they offered select Milwaukee retailers huge incentives to open up a pop-up store downtown. Pop-up stores are are really popular and especially during the holidays, you'll see lots of these stores pop up mostly in major cities. More information about the pop-up concept can be found here and a write-up in Milwaukee's Journal Sentinel about the new pop-up stores in downtown Milwaukee can be found here.

photo courtesy of jacki mroczkowski

Broadway Paper took Downtown Milwaukee up on their great offer and here we are three months later, days away from opening Broadway Paper Pop-Up! The store will be located in the 134 year old Colby Abbott Building at Mason and Milwaukee Streets in the heart of restaurant row and right around the corner from all the nice fancy hotels downtown. It's a great spot!


We hope to see you at Broadway Paper Pop-Up later this week!

holiday open house : saturday

Please join us Saturday, November 13 from 10am until 5pm for our Holiday Open House! You don't want to miss our holiday sale, giveaways, live music, and holiday festivities!


The more you spend on holiday product on Saturday, the more you save!

Spend up to $25 in holiday product and receive 10% off
Spend $25 - $50 in holiday product you will receive 15% off
Spend over $50 in holiday product and receive 20% off your entire holiday purchase.

Just as last year, you will have multiple chances at our giveaways. And you can be sure we'll be giving away lots of goodies!

Another really exciting part of our Holiday Open House is that we will have our friends at Front Room Photography here in the store doing mini portrait sessions!

The sitting fee is complimentary (Our gift to you) and will be held in 15 minute increments. You’ll be able to purchase the hi-res images and have Broadway Paper make holiday cards right in the store while you wait. Or you'll be able to purchase prints from Front Room's website.

To top it off, you can earn a free mini-collage ($110 value) from Front Room Photography when you spend $100 at Broadway Paper at our Holiday Open House on November 13th.

Be sure to register ahead of time to reserve a photographer. You can register online for the portrait sessions here.

Be sure to put our Holiday Open House on your calendar for Saturday, the 13th, and take advantage of our holiday sale, win some goodies, and have your kid's picture taken. See you then!

midwest living

You should pick up December's issue of Midwest Living magazine and flip immediately to page 71 because we're mentioned in the article! And we're so thrilled!



The article talks about Milwaukee's Historic Third Ward as a holiday shopping destination. Broadway Paper is included in this article and it even says that we insipre gift-givers to consider pretty packaging. You got that right!

Not only are we mentioned, there are two photos of the store in the article too. There is even a close up of our Snow & Graham wrapping paper! We're super honored to be mentioned and for photos to be included in the article. You can shop our extensive and beautiful wrap section here. And all of our holiday wrap will be debuting on our webstore very soon!