
So ... I get an email yesterday from
Lucky magazine. Crazy excitement!! We've been wanting to put together press packages to send to different publications, but just haven't been able to get to it ... so the fact that they contacted us is just pretty darn cool!
Here's the thing ... they want to feature us in the Lucky Breaks section for the December issue. What does this mean? We'll get a whole lotta publicity! But it also means I need to offer a 25% discount on the entire broadwaypaper.com web store for 60 days!! Yikes! That will hit me hard.
I have to be honest, this paper store does not yield me much {read any} money! It's pretty much a break even business for me. I know my rent for this gorgeous store is outrageous ... but still! Another little secret is that I sweat when I offer a small 10% discount. When I first bought the store I never offered discounts ... refused! I've loosened up a bit ... but this offer has me a little shaky.
I know I'm gonna do it. You can't say no to Lucky ... although, I did have to say no to
Martha a few months ago ... but that's a different post.
So here's the other thing ... they'd like some 'sophisticated' holiday items ... by next week! I haven't started ordering holiday from my 'sophisticated' companies yet. Another yikes!! They need about 25ish things and pick only one to use in the feature. And that's another thing, how can one product represent your whole store?
Liz,
Erika,
Susy,
Nicole,
Emily, anyone, anyone ... I need some sophisticated holiday designs ... like yesterday!
{and dear readers ... now that I spilled my secret ... promise you won't wait til November to place your orders!}