new handmade paper racks!

We've had some major changes happen in the store lately... these changes were in the works for months and they finally happened! I couldn't be more thrilled with the results. I've put together a little photo story to show off our changes!

The main goal of the project was to better display our fabulous selection of handmade papers and so I thought to install paper racks on the back wall of the store to accomplish this. In order to do this though, many things had to happen. We needed to build the racks, move lots and lots of heavy and bulky paper fixtures, install the racks, and hang the paper.

Here are some before shots of the back of the store prior to the changes...



Our huge Waste Not Paper fixture was positioned in the middle rear of the store. It worked visually, but hid the wooden flat files that the handmade papers were stored in. I knew I wanted to move the paper fixture and also display the handmade papers rather than store them inside of flat files.

So we started on the project months ago... probably around the beginning of the year. Lots of sketching, planning, measuring, deliberating, more measuring, and more deliberating...

Sunday morning...The moving begins...





We cleared the whole floor in order to install the racks. We had a mini dance party before they went up since it was so strange to have such a large vacant space in the store. And it was wild to see the back wall of the store so bare... it didn't stay that way for long though!

Our next step is to attach the racks to each other and then install them to the wall...




And they're up... aren't they just beautiful?!?!



So, ten and a half long and laborious hours later and with the help of six helpers we finally have new handmade paper racks on the back wall of the store and our Waste Not Paper fixture is on the side wall of the store. Phew!





This change is huge for the store and I absolutely love it... It opens up the floor and it also displays our great selection of handmade paper. Thank you to all of my friends and family who helped with this project and a very special thank you to my dad who built the racks from scratch and spent endless hours planning, sketching, sawing, and building. I've always been so grateful and so excited to come to work everyday, but now with a rearranged store and my newly built racks... I am even more excited and thrilled to come to work. I run into the store in the mornings, flip on the lights and swoon... thank you dad!

Stop in to see our new changes or shop our extensive handmade paper selection online on our webstore.

world's smallest package

It was my birthday last month and I received the cutest (and smallest) package in the mail. My good friend from college sent me a world's smallest package along with a pretty adorable message inside.





I was so surprised to get this little package in the mail and so delighted to read that my friend thinks I am as cute as a button! This is my new favorite gift item to send to friends and family... who wouldn't want to get a world's smallest package?

design sponge

I am so proud to announce that we've made the list for Design Sponge's city guide of Milwaukee! It is such an honor to be mentioned in their city guide. I've been waiting months (maybe even years) for Design Sponge to put out a guide of Milwaukee. I've used their guides on many various trips to Amsterdam, Brussels, Montreal, and New York.


I guess I personally don't really need a guide to Milwaukee, but I always felt that their could be one on Design Sponge since Milwaukee has so many great things to offer! Now there is a guide for Milwaukee and I am so delighted that Broadway Paper made the cut! There are a lot of really great mentions and ideas in the city guide including a ton of really great local restaurants. Read all about it here!


images from designspongeonline.com

a shakespearean showcase

We're extremely thrilled to be a part of another amazing bridal show this weekend. This bridal show takes us all the way up to Kohler, Wisconsin. Yes, it's where Kohler appliances are made... and I couldn't be more excited since I have a bit of an obsession with Kohler appliances. I am hoping this showcase will be just as fancy as their appliances!


Another reason why this bridal show will be so great is that it is a Shakespearean showcase and word on the street is that there will be a special appearance by Romeo and Juliet! Swoon! Join us at the the beautiful American Club in Kohler, Wisconsin this Saturday from 5-8pm for An Engagement of Romance.

new product: bloom cards

We have some new products in the store and I am so excited to share them with you! I first saw these bloom cards in New York while I was at the International Gift Fair in January and I knew we had to have them! These are a really fun alternative to the usual greeting card. Don't get me wrong, I love the usual greeting card... but these are especially fun this time of the year since they scream Spring!



These bloom cards are pop-up cards and unfold into a really lovely floral message. They are a perfect addition to the store... So vibrant and whimsical! They can be used as a greeting card, post card, or even a gift tag.


However you'd use them, the recipient would be very surprised and touched with such a nice card! Stop in for your bloom card or shop online here.

2010 calendars on sale!

Our whole collection of 2010 calendars are on sale. That's right, every single calendar in the store... get them while they last! Our whole selection of calendars and planners from Delphine, the Found, Moleskine, momAgenda & myAgendza, Pearl & Marmalade, Simplesong, and Snow & Graham are all 50% off.


Stop by the store or shop our sale calendars right here.