s w a g

I'm back from New York and am super excited about everything I have to report! One of the most fun aspects of The National Stationery Show is all of the swag. I love swag. It doesn't make for a pleasant trip home... trying to cram everything into a carry-on bag. But once home, it feels so rewarding + special to have all of these goodies!


Between the books, pencils, totes, coasters... I am in great shape! I love having all of these treats, it's a great reminder of such an amazing show.

national stationery show

My favorite time of year has come... it's time for The National Stationery Show! It's been such a treat receiving tons of wonderful + beautiful mailings for The Show. I've been collecting them and showing them off to everyone I know (including my 85 year old grandpa).



I'm currently in route to New York (absolutely love in-flight wifi) and believe you me, once I'm there I will be visiting each and everyone of these booths! How could you not? Oh, I'm so excited! Check out our Facebook page for updates while I am in New York for The National Stationery Show.

thanks, mom

Mother's Day is right around the corner and we are super thrilled to have been featured in this month's Milwaukee Magazine! Our newest Tabletopics is featured.. it's a special one for mothers & daughters.

Inside this great game are questions such as:

When you brag about me what do you say?
What about me reminds you of yourself?
What are the special gifts we've given each other?

Stop in or visit our webstore to purchase your own mother's & daughter's Tabletopics. We're pretty sure your mom would love it!

third ward easter egg hunt

Please join us this Saturday for the Historic Third Ward Easter Egg Hunt. The Hunt will begin at the Milwaukee Public Market around noon. Hop around the neighborhood with "Ernie" - the Neighborhood Easter Bunny and end up at Catalano Square around 2:30 for photos with Front Room Photography of the Easter Bunny.


The hunt is for little kids and big kids alike. Each participating business will have candy filled eggs for the little ones and some sort of promotion or special for the big kids. Over twenty local businesses will be participating... we simply cannot wait!

macy's sip and scan

Join us this Sunday at 11am at Macy's at Mayfair Mall


Macy's Wedding & Gift Registry is throwing a grand event with fun beverages, hors d'oeuvres, and registry experts to help you create your dream registry. While sipping and scanning, you'll also be able to visit with a bunch of their preferred vendors, such as Broadway Paper.

new card line: kinaloon

Kinaloon is a new card line that we just started carrying a few weeks ago. And I am in love! Barbara who designs and prints all of her cards herself, came to me with a few samples and I instantly knew I had to carry her line. Another great attribute is these cards are designed and printed right in Chicago. Love it!


Barbara is a painter who fell in love with screen printing. The first designs were inspired by Barbara teasing her niece about going to camp and how she was going to write her lots of letters. She decided she would make letters to send to her niece, rather than buying cards. How sweet! Believe me, Kinaloon cards are just as sweet and beautiful as this story!


You can find a wide variety of Kinaloon cards in the store or on our webstore.

a little love!

I wanted to share some goodies that I received for my favorite holiday, Valentine's Day! The day of love is also my birthday... so these treats were extra special to me!


Cheree Berry sent the most beautiful Valentine's Day card I've ever received and a. favorite design sent a very sweet letterpressed typography love card. I received a copy of Compendium's new 2 book... which is a really great and enjoyable book to share with another person. Great for my favorite holiday! Simplesong sent over some sweet tidings... my fave... macaroons! And Angelica, our graphic designer gave me a king sized candy bar wrapped in a homemade wrapper... with another favorite of mine... a cameo silhouette.

milwaukee's magnificent bride

Join us this Sunday for the wedding show of the year! Milwaukee's Magnificent Bride will be held at the Pfister Hotel this Sunday, February 27th from 11am until 4pm.

Video by Amy Johnson of One Fine Day Productions

The best of the best will be at Milwaukee's Magnificent Bride Show including Beauty, Blooming Quill, Blush, Dynamic Events, Front Room Photography, Shutterbox Entertainment.

In addition to wonderful vendors, there will be various collaborative tables, complimentary food samples as well as champagne, and you'll also get the chance to sit in on a few different wonderful workshops.


This year's theme is vintage travel... and with a few vintage props, our table will fit the theme perfectly! We will have lots of invitation samples on display for your viewing pleasure! Be sure to visit us in the Grand Ballroom this Sunday for Milwaukee's Magnificent Bride Show!

bridal promotions!

Broadway Paper is celebrating wedding season by offering our brides numerous different promotions! If you're in the market for wedding invitations, this is the time to start browsing and planning since these promotions are for a limited time only.

Crane & Co. is offering a wonderful promotion! For every 75 wedding invitations purchased, receive an additional 25 free. This promotion is good until April 4th. We just received a brand new Crane & Co. wedding album and it is gorgeous.


Elum Designs is also offering a really great promotion. Custom letterpress wedding invitation orders placed between now and February 28th are eligible to receive single color invitation envelope printing at no charge.


Until the end of the year, Oblation is offering complimentary return address printing as well as 30% off coordinating thank you notes when ordered with the invitations. This is such an amazing promotion!


We are thrilled to announce that Page Stationery is offering complimentary return address printing on invitation envelopes.


Real Card Studio is also offering up a great promotion. Receive complimentary return address printing or 50% off your stationery order with invitation order. This must include at least 4 pieces.


For every 75 William Arthur wedding invitations purchased, receive an additional 25 free. This promotion is good until March 27th.


Be sure to make it in soon to take advantage of one of these great promotions! And although an appointment is not necessary, we do encourage them. We would like to be as prepared and available for you as you deserve. Feel free to call the store or email us today to make an appointment with one of our bridal consultants!

gallery night: this weekend

Join us tomorrow night for the Historic Third Ward's Gallery Night! We will be hosting an amazing photographer, J Gilbert Cerveli, a local Milwaukee photographer. We are very familiar and very fond of Gil since his wife, MaryElise, has worked at Broadway Paper for over a year. Through extensive travel both in the United States and abroad, along with a passion for photography, Gil has the ability to capture amazing moments in time.




Gil has been in the photography business from young on. In fact, he comes from a family of professional photographers. His grandfather founded his own photography studio in 1912. His father expanded the business in Chicago and today, 99 years later, Gil’s photographic art continues to evolve.

For two days, Friday evening and Saturday, the whole neighborhood will be displaying their own favorite art. This event happens four times a year, and I can assure you this Gallery Night at Broadway Paper is not to be missed!

If you're worried you'll freeze to death, hop on the free Friday Gallery Night Xpress! There are six convenient stops throughout the Third Ward and East Town. The stops are as follows:

- 212 N. Milwaukee St. (in front of parking structure)
- The Pfister Hotel
- Hotel Metro
- InterContinental Milwaukee
- 401 N. Water St. (across from the Market)
- 225 E. Chicago St. (in front of parking structure)

J. Gilbert, Broadway Paper, and the Historic Third Ward hope to see you out and about for Gallery Night! And remember to dress warm!

wedding show this weekend!

Come visit us today and tomorrow in booth 604 at The 43rd Annual Wonderful World of Weddings Show at the Wisconsin Expo Center at State Fair Park. This is Wisconsin's largest and oldest bridal expo. See over 175 exhibits, a unique selection of bridal-related products and services including wedding dresses, cakes, stationers, photographers, florists, reception facilities, live bands, DJs and more!


In booth 604, we'll be handing out a nice little coupon to the brides that visit our booth and even more exciting, we'll have a raffle. Every bride will have a chance to win $100 off their custom invitation order as well as a card rental box. In addition, over $50,000 in prizes and giveaways from the exhibitors of the show and everyone that attends the show has the chance to be entered to win a honeymoon vacation package to the Riviera Maya in Mexico.

More information on the The 43rd Annual Wonderful World of Weddings Show can be found on their Facebook page or their website. A handy list of what to bring to the bridal show can be found on their blog. And while you're researching, be sure to check out our bridal section of our website!

Visit us today and tomorrow in booth 604 at The 43rd Annual Wonderful World of Weddings Show. The show runs today from 10:00 am - 5:00pm and tomorrow, Sunday from 11:00 am - 5:00 pm. See you there!

pop-up store is now open!

Have you been to our new pop-up store yet? We've been open for a few weeks now and we're loving experiencing a whole new part of Milwaukee!

Here is a little peek into our pop-up store:



Isn't it great?

The store is downtown Milwaukee on Mason and Milwaukee Streets! Be sure to stop by to check it out... and as always, our main store in Milwaukee's Historic Third Ward is still around! Not to mention our wonderful webstore. Now you have three ways to shop Broadway Paper!

christmas in the ward & santa

Tonight is the night! I've been waiting all year for this event!

Be part of an old fashioned Christmas tree lighting in the heart of Milwaukee's Historic Third Ward beginning at 5pm. Santa is already on his way to the neighborhood and he is bringing live reindeer and pretty fireworks too! There will also be horse carriage rides and a cookie sale. The whole Christmas In The Ward line-up can be found here.


And... Santa will be stopping by Broadway Paper tonight too! If you donate $25 to United Way, you will receive a complimentary photograph from Front Room Photography.


The 22nd Annual Christmas In The Ward and photos for The United Way are not to be missed!

pop-up store!

In case you haven't heard, we are opening a Holiday Pop-Up Store! I had been holding off officially announcing this news on the blog since we had encountered more than a few delays in the opening of the store. We've been working very hard to get the pop-up store all set and I am anticipating it to open later this week!

Broadway Paper was first contacted in August about this idea. Downtown Milwaukee was looking to revitalize downtown street front retail, so they offered select Milwaukee retailers huge incentives to open up a pop-up store downtown. Pop-up stores are are really popular and especially during the holidays, you'll see lots of these stores pop up mostly in major cities. More information about the pop-up concept can be found here and a write-up in Milwaukee's Journal Sentinel about the new pop-up stores in downtown Milwaukee can be found here.

photo courtesy of jacki mroczkowski

Broadway Paper took Downtown Milwaukee up on their great offer and here we are three months later, days away from opening Broadway Paper Pop-Up! The store will be located in the 134 year old Colby Abbott Building at Mason and Milwaukee Streets in the heart of restaurant row and right around the corner from all the nice fancy hotels downtown. It's a great spot!


We hope to see you at Broadway Paper Pop-Up later this week!

holiday open house : saturday

Please join us Saturday, November 13 from 10am until 5pm for our Holiday Open House! You don't want to miss our holiday sale, giveaways, live music, and holiday festivities!


The more you spend on holiday product on Saturday, the more you save!

Spend up to $25 in holiday product and receive 10% off
Spend $25 - $50 in holiday product you will receive 15% off
Spend over $50 in holiday product and receive 20% off your entire holiday purchase.

Just as last year, you will have multiple chances at our giveaways. And you can be sure we'll be giving away lots of goodies!

Another really exciting part of our Holiday Open House is that we will have our friends at Front Room Photography here in the store doing mini portrait sessions!

The sitting fee is complimentary (Our gift to you) and will be held in 15 minute increments. You’ll be able to purchase the hi-res images and have Broadway Paper make holiday cards right in the store while you wait. Or you'll be able to purchase prints from Front Room's website.

To top it off, you can earn a free mini-collage ($110 value) from Front Room Photography when you spend $100 at Broadway Paper at our Holiday Open House on November 13th.

Be sure to register ahead of time to reserve a photographer. You can register online for the portrait sessions here.

Be sure to put our Holiday Open House on your calendar for Saturday, the 13th, and take advantage of our holiday sale, win some goodies, and have your kid's picture taken. See you then!