national geographic

I have some very exciting news to share. . . Broadway Paper is mentioned in National Geographic!

We're mentioned in their April 2010 Smart Traveler edition! I had been getting calls, emails, Facebook messages, tweets about this and I finally picked one up the other day. And yes, all of the rumors are true... we're mentioned (on page 24 to be exact). It felt pretty great checking out at the bookstore, like I had a big secret... and once I got home I just stared at page 24. I couldn't take my eyes off of it!


The National Geographic article talks about what they call The New Industrial Revolution and how certain cities across the country have remade themselves... our neighborhood, Milwaukee's Historic Third Ward, made the cut!


And Broadway Paper also made the cut... National Geographic deems Broadway Paper a mecca for stationery lovers! I'm blushing just writing this... really?!? How honored and thrilled are we!


If you subscribe or you find yourself browsing through National Geographic at your local bookstore, flip to page 24! You'll see for yourself... the words... mecca for stationery lovers...

new handmade paper racks!

We've had some major changes happen in the store lately... these changes were in the works for months and they finally happened! I couldn't be more thrilled with the results. I've put together a little photo story to show off our changes!

The main goal of the project was to better display our fabulous selection of handmade papers and so I thought to install paper racks on the back wall of the store to accomplish this. In order to do this though, many things had to happen. We needed to build the racks, move lots and lots of heavy and bulky paper fixtures, install the racks, and hang the paper.

Here are some before shots of the back of the store prior to the changes...



Our huge Waste Not Paper fixture was positioned in the middle rear of the store. It worked visually, but hid the wooden flat files that the handmade papers were stored in. I knew I wanted to move the paper fixture and also display the handmade papers rather than store them inside of flat files.

So we started on the project months ago... probably around the beginning of the year. Lots of sketching, planning, measuring, deliberating, more measuring, and more deliberating...

Sunday morning...The moving begins...





We cleared the whole floor in order to install the racks. We had a mini dance party before they went up since it was so strange to have such a large vacant space in the store. And it was wild to see the back wall of the store so bare... it didn't stay that way for long though!

Our next step is to attach the racks to each other and then install them to the wall...




And they're up... aren't they just beautiful?!?!



So, ten and a half long and laborious hours later and with the help of six helpers we finally have new handmade paper racks on the back wall of the store and our Waste Not Paper fixture is on the side wall of the store. Phew!





This change is huge for the store and I absolutely love it... It opens up the floor and it also displays our great selection of handmade paper. Thank you to all of my friends and family who helped with this project and a very special thank you to my dad who built the racks from scratch and spent endless hours planning, sketching, sawing, and building. I've always been so grateful and so excited to come to work everyday, but now with a rearranged store and my newly built racks... I am even more excited and thrilled to come to work. I run into the store in the mornings, flip on the lights and swoon... thank you dad!

Stop in to see our new changes or shop our extensive handmade paper selection online on our webstore.

world's smallest package

It was my birthday last month and I received the cutest (and smallest) package in the mail. My good friend from college sent me a world's smallest package along with a pretty adorable message inside.





I was so surprised to get this little package in the mail and so delighted to read that my friend thinks I am as cute as a button! This is my new favorite gift item to send to friends and family... who wouldn't want to get a world's smallest package?

design sponge

I am so proud to announce that we've made the list for Design Sponge's city guide of Milwaukee! It is such an honor to be mentioned in their city guide. I've been waiting months (maybe even years) for Design Sponge to put out a guide of Milwaukee. I've used their guides on many various trips to Amsterdam, Brussels, Montreal, and New York.


I guess I personally don't really need a guide to Milwaukee, but I always felt that their could be one on Design Sponge since Milwaukee has so many great things to offer! Now there is a guide for Milwaukee and I am so delighted that Broadway Paper made the cut! There are a lot of really great mentions and ideas in the city guide including a ton of really great local restaurants. Read all about it here!


images from designspongeonline.com

a shakespearean showcase

We're extremely thrilled to be a part of another amazing bridal show this weekend. This bridal show takes us all the way up to Kohler, Wisconsin. Yes, it's where Kohler appliances are made... and I couldn't be more excited since I have a bit of an obsession with Kohler appliances. I am hoping this showcase will be just as fancy as their appliances!


Another reason why this bridal show will be so great is that it is a Shakespearean showcase and word on the street is that there will be a special appearance by Romeo and Juliet! Swoon! Join us at the the beautiful American Club in Kohler, Wisconsin this Saturday from 5-8pm for An Engagement of Romance.

new product: bloom cards

We have some new products in the store and I am so excited to share them with you! I first saw these bloom cards in New York while I was at the International Gift Fair in January and I knew we had to have them! These are a really fun alternative to the usual greeting card. Don't get me wrong, I love the usual greeting card... but these are especially fun this time of the year since they scream Spring!



These bloom cards are pop-up cards and unfold into a really lovely floral message. They are a perfect addition to the store... So vibrant and whimsical! They can be used as a greeting card, post card, or even a gift tag.


However you'd use them, the recipient would be very surprised and touched with such a nice card! Stop in for your bloom card or shop online here.

2010 calendars on sale!

Our whole collection of 2010 calendars are on sale. That's right, every single calendar in the store... get them while they last! Our whole selection of calendars and planners from Delphine, the Found, Moleskine, momAgenda & myAgendza, Pearl & Marmalade, Simplesong, and Snow & Graham are all 50% off.


Stop by the store or shop our sale calendars right here.

current bridal promotions

It's the wedding season and still the month of love, so we thought we'd celebrate by offering our brides numerous different promotions! If you're in the market for wedding invitations... this is the time to start making it happen since these deals are pretty amazing and unbeatable!

Crane & Co. has a wonderful promotion going on right now for orders of 100 invitations or more. Through April 12th, all engraved and letterpress orders will receive free invitation and return address dies. All thermography and flat print orders will receive free return address printing on outer envelopes.


Elum is offering complimentary single color invitation envelope and reply envelope printing at no charge, if you place a custom letterpress invitation order this week.


Prentiss Douthit is offering free return address printing on orders from all albums and orders from their newest Primrose album (which is gorgeous) will receive 10% off as well as free return address printing. This promotion is good through this week.


The Happy Envelope is offering 50% off all stationery that is purchased with a wedding invitation and reply. Quantities must be greater than 75 and excludes letterpress and envelope printing. This sale is good through March 31st!


Real Card Studio is providing free return address printing or 50% off coordinating stationery with your invitation order. The order must include at least 3 pieces and is good until April 30th.


Spark is offering up to 50 table cards or 100 folded or flat place cards at no additional charge when an order of at least two wedding day items (programs, menus, place cards, gift tags…) is purchased. Ink colors must match the other wedding day items and the offer ends May 31st


Wiley Valentine is offering 10% off all custom wedding invitation orders through March 31st.


Be sure to make it in soon to take advantage of one of these great promotions! And although an appointment is not necessary, we do encourage them. We would like to be as prepared and available for you as you deserve. Feel free to call the store today to make an appointment with one of our bridal consults and don't forget to visit us this Sunday at Milwaukee's premiere wedding experience!

milwaukee's magnificent bride

One week from today marks the date of Wisconsin's premiere wedding experience! Milwaukee's Magnificent Bride will be held at The Pfister Hotel on Sunday, February 28th from 11am until 4pm.

If you are a bride getting married in Wisconsin, this is a must attend show! This is the fifth year of the wedding show and we're honored to be in it again... we simply cannot wait! We'll be located on the 7th floor in the Hall of Presidents. It'll be so fancy!


The afternoon will involve the state's most elegant and exclusive wedding vendors, lots of champagne, fabulous food, inspiring workshops, and the latest trends in wedding design.

Another great aspect of this wedding show that sets this experience a part from any other is that David Caruso of Dynamic Events will put on two very informative and inspirational workshops at 1pm and 2:30pm. In addition, a grand prize from Boston Store Furniture Gallery will be given to one lucky bride!

The tickets are $35 at the door for this exclusive event or you can buy your tickets online for $25 before Feburary 26th. If you've ever heard of New York's Wedding Party and if you've ever wanted to go, you can go to Milwaukee's own version. Join us a week from today for the time of your life!

jsonline: handmade cards

We're featured today in Milwaukee's Journal Sentinel. The article explains that handmade cards still hold appeal to people... especially for Valentines Day! This is quite an exciting article for us and for the handmade world!


Our Operation Heartfelt event was featured as well as our guest vendor Mollie from La Familia Green. You can read more about the article here.

operation heartfelt recap

Our Operation Heartfelt event this past weekend was a huge hit! We had lots of fun. There were tons of little kiddies in the store and it felt so great to have a family vibe here! There were a ton of cards made and a ton of cupcakes eaten! It couldn't have went any better!


Mollie from La Familia Green stopped by and made three limited edition designs just for us! All three are Milwaukee themed and they'll be up on the webstore soon. We had a great time with her... and it was so great to see her using her gocco in person!

I am hoping our event will make our troops feel loved this Valentines Day and I'm pretty sure they will! Here are some photos of the event:






All of the valentines were mailed today and I would personally like to wish everyone in the military a Happy Valentines Day. Thank you to everyone who participated in Operation Heartfelt!

married in milwaukee

If you are a bride in Milwaukee, be sure to stop by Broadway Paper this afternoon! Leave your beer drinking super bowl watching men at home and join us for our event. We've gathered some of the top wedding vendors around Milwaukee for this event.


This will be a great time to see who we consider top of the top! Not to mention, there will be free wine, cake, and chocolates tastings too! We are super excited to support The Home Market in launching their bridal registry system, so come take a look and see what they have to offer. It's going to be great, who wouldn't want to register at The Home Market?!?

The following vendors will be at the store today:
The Home Market, Golden Chic Events, Miss Ruby, Muscari, The Cake Lady, Atomic Chocolates, Blush, Front Room Photography, Blooming Quill, Sugar Mamas, and Vino 100.

Married in Milwaukee will begin at noon and end at 4pm (just in time for you to see the Superbowl). Admission is free... See you then!

a card from cheektowaga

Today I received the best mail ever... I must share it with all of you! Amidst all of the catalogs and bills that came in today was a little manila envelope with the sweetest handwriting. I knew when I saw it peeking out of the stack that it was going to be something good!


...And I was right. Grace from Cheektowaga, New York read about Operation Heartfelt on our website and she sent us a card to include in our project.


The card is made by hand and it reads "with gratitude and appreciation" on the front and inside she wrote the sweetest message! Grace has made my day and has made all of my efforts and planning for Operation Heartfelt worthwhile.


Thank you Grace for your thoughtfulness and kindness. Your efforts are moving and very admirable! It is truly amazing what one card can do! I can assure you that your card will be included in our package overseas (even though it's so beautiful I want to keep it for myself!).

Please come tomorrow to our event and join our efforts to spread some love overseas. You'll be able to write your own valentine to someone in the military, we'll send it at no charge and you can receive 20% off all greeting cards!

operation heartfelt

We have an event this Saturday that is not to be missed! We have so many festivities planned, I can hardly keep them all straight! You can write a valentine (we'll be providing the paper) to someone in the military and you'll receive 20% off all greeting cards.
Broadway Paper will post and send all valentines for no charge.


Also, guest vendor La Familia Green will be here from Chicago to give a card making demonstration. We love La Familia Green, they always come up with really great designs and ideas for their cards. Plus, they are extremely environmentally friendly and they give a percentage of all sales to support local no-kill animal shelters in Chicago.


We couldn't be happier having them! Oh and I've heard that they will be debuting a new Milwaukee themed stamp just for our event! All supplies will be provided and it'll be a great time!

If that isn't enough to entice you to stop by on Saturday, maybe cupcakes will be! The fantastic Milwaukee Cupcake Company will be here with samples of all of their latest and greatest cupcakes. I simply cannot wait!

After your card making and cupcake eating, stay to learn about heart health with The American Heart Association while listening to the jazzy sounds of Informal Blues, a jazz band from Milwaukee's High School of The Arts. We really hope to see you here Saturday for some card making, cupcakes, heart education, and jazz!